New York: Honda Jazz re-elected as the best brand City Car category in the Top Brand Award 2012 organized by Marketing Magazine and Frontier Consulting Group, in Jakarta February 7, 2012. The award is the fifth in a row for Honda Jazz since 2008 until now.
Top Brand is the highest award in the field of brand, is only given to brands that have managed to reach the top in three categories, namely mind share or position a brand in the minds of consumers, market share or brand positioning based on usage by consumers, and the commitment share the position brand based on consumer desire to use it again in the future.
The assessment is carried out through a nationwide research by Frontier Consulting Group in six major cities, namely Jakarta, Bandung, Semarang, Surabaya, Medan and Makassar, and involved 3600 respondents. The methodology used in this research is a direct interview using a questionnaire as data collection instruments.
According to Marketing & After Sales Service Director PT Honda Prospect Motor Jonfis Fandy, Honda Jazz master key to the success of the market is the use of a good strategy to increase awareness and brand image Honda Jazz in the eyes of consumers.
"One of the strategies that brought Honda to maintain that success is a product innovation. Not only through advertising, but the proof of excellence in the various events are held like a real racing and Honda Jazz Speed Challenge GT Car in Sentul, Jazz Tuning Contest modifications race, endurance race and so on, "said Fandy Jonfis in a press release received Liputan6.com recently.
Since its launch in 2004, Honda Jazz hatchback continue to dominate markets in Indonesia to gain market share by 32 percent last throughout 2011. In addition, the benefits of Honda Jazz is the most comprehensive features and the highest level of security comes with six stars of the Japan New Car Assessment Program (JNCAP) is the highest result ever achieved by a class of hatchback cars.
Honda Jazz is known for fuel-efficient and environmentally friendly emissions levels that meet Euro 4 standards. Even the All New Honda Jazz has proved his achievement by winning 37 awards from various awards in Indonesia, both as the best model, model of customer satisfaction to join. (BJK / MEL)
http://otomotif.liputan6.com/read/376494/honda-jazz-jadi-city-car-terbaik
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